I just finished an interesting article by Mickie Kennedy in PR Daily discussing three of the toughest challenges PR pros face. She lists battling stereotypes, getting heard and everyone thinking they know everything as her biggest hurdles—for the most part I agree, but for different …
Success Tips from a “Serial Cereal” Entrepreneur
Paul Shrater calls himself a “serial cereal” entrepreneur because cereal was the inspiration for minimus.biz, the successful e-commerce business run by Paul and his family. It was at the end of a family vacation when his family lamented having to throw away boxes of cereal …
Are You an Annoying, Pretentious and Useless Business Jargon User?
I ran across Forbes’ The Most Annoying, Pretentious and Useless Business Jargon the other day and I’m embarrassed to say I am uncomfortably familiar with quite a few of the top 45 items listed. In my defense, I never use jargon in written content meant …
Online Content – What You Need to Know to Get a Click
The average adult Internet user claims to spend over 20 hours online per week – 20 hours! So it’s no secret that online content is more important than ever for both business-to-business (B2B) and business-to-consumer (B2C) companies. But just because everyone spends half their workweek …
Borat and the Goodness of Bad Press
‘All PR is good PR’ is a widely touted maxim – which includes negative publicity. However, it may not always feel that way in the heat of the moment. What’s the truth in that statement? According to the recently published book called “Contagious: Why Things …
Is There Anything New in Marketing as a Service?
The headline caught my eye: “Marketing as a Service: A New B2B Marketing Model” because David James Agency has been around for the last eight years providing marketing services, and certainly agencies have been around longer than that providing marketing services. The concept has been …
Tech in Los Angeles: Is It All Social Media?
VentureBeat .com recently published a great article on the maturing of the Los Angeles technology industry. A new generation of tech start-up companies is emerging in LA and is attracting venture capital and giving the city a digital street cred that’s getting attention even from …
Using LinkedIn Sponsored Updates
Recently, DJA attended a webinar by LinkedIn that provided excellent information on sponsored updates. Here’s a quick summary of what we learned. Like other social media sites, LinkedIn has a section for people or businesses to post a status update where they can share information, …
Why Retiring LinkedIn Products Pages Is Actually a Good Thing
Say goodbye to LinkedIn product and service pages. Today is the day that LinkedIn has planned to retire all products and services tabs from company pages. And a vocal group of LinkedIn users are not happy. Take a visit to the LinkedIn Help Center, and …
Hubspot and Salesforce.com: Don’t Fall into the Social Divide!
Imagine yourself as the CEO of a large successful company. Over time you have built from the ground up an empire among the business world with top-notch employees specializing in management, advertising, marketing, sales, communications, etc. You have risen above much of the competition – …