Is There Anything New in Marketing as a Service?

The headline caught my eye: “Marketing as a Service: A New B2B Marketing Model” because David James Agency has been around for the last eight years providing marketing services, and certainly agencies have been around longer than that providing marketing services.   The concept has been …

Tech in Los Angeles: Is It All Social Media?

VentureBeat .com recently published a great article on the maturing of the Los Angeles technology industry.   A new generation of tech start-up companies is emerging in LA and is attracting venture capital and giving the city a digital street cred that’s getting attention even from …

Using LinkedIn Sponsored Updates

Recently, DJA attended a webinar by LinkedIn that provided excellent information on sponsored updates. Here’s a quick summary of what we learned. Like other social media sites, LinkedIn has a section for people or businesses to post a status update where they can share information, …

Hubspot and Salesforce.com: Don’t Fall into the Social Divide!

Imagine yourself as the CEO of a large successful company. Over time you have built from the ground up an empire among the business world with top-notch employees specializing in management, advertising, marketing, sales, communications, etc. You have risen above much of the competition – …

Three Ways to Make Google’s ZMOT Work for Tech Marketers

The next big thing from Google is its Zero Moment of Truth (ZMOT) concept, which the company describes as: …a new decision-making moment (for consumers) that takes place a hundred million times a day on mobile phones, laptops and wired devices of all kinds. It’s …

Lessons from the First Innovator in Chief

Usually, when someone thinks of George Washington, they think of him as the general who beat the British, first U.S. president or that guy on the $1 bill.   But on a recent tour of Mt. Vernon – Washington’s home and plantation – I was struck …