Category Archives: Public Relations

Three Reasons PR Should Drive Content Marketing Campaigns

Content marketing campaigns deliver focused and compelling content that attracts the buying public and is easily found via search engines. Content can include news, video, white papers, e-books, infographics, case studies, how-to guides, question and answer articles, photos, etc. Done right, a reader that finds such content is more likely to engage. One of the…
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Borat and The Goodness of Bad Press

‘All PR is good PR’ is a widely touted maxim – which includes negative publicity. However, it may not always feel that way in the heat of the moment. What’s the truth in that statement? According to the recently published book called “Contagious: Why Things Catch On,” by Prof. Jonah Berger of Wharton Business School,…
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