“Do you think we should start a public relations (PR) program? Give me your recommendation.” It’s a situation I’ve seen many times: a marketing manager is heads down when the boss asks for a quick Zoom call to discuss if its time for a PR program. …
Reinventing a Social Impact Marketing Strategy – Lessons Learned from TOMS
Picture this: after more than a decade, the simple, buy-one-give-one idea at the heart of your socially conscious marketing is now renowned and much copied. It has been so successful, in fact, that you’re on track to reach a giving goal of a 100 million shoes. …
DJA Brand Gets a Refresh
Did you notice?! Welcome to the new website and improved visual brand for The David James Agency. We designed the new logo and the new website to put a renewed emphasis on who we serve and how our company mission drives success. Supporting B2B Customers Who we …
Answers: Five Things a Start-Up CEO Should Know Before Hiring a PR Agency
Answers is a new regular feature where the DJA team shares its insight on key questions facing the B2B technology community. Hiring a PR agency is a significant move for a tech start-up. But when to hire a firm is different for every company. Here …
PR and Social Media: The Question Is Not If PR Should Be Involved, but What Role it Should Play
The blogosphere is alive with debate about whether PR should drive social media campaigns, or should this job reside with another marketing function or with a specialized social media group. PR blogger Elisabeth Sosnow provides 13 reasons why PR should run the show, but social …
Webinar: Eight Techniques Every PR Champion Should Know
You may be asking yourself, what exactly is a PR champion? Is that someone that knows everything there is to know about PR? Not necessarily. It wasn’t until after listening to a recent Vocus webinar, “The Eight Techniques of the New PR Champion,” that I …
Five Ways to Use Twitter for Better PR
There are many articles on how to use Twitter for business, and DJA takes full advantage of this social media platform to build community and to promote our clients’ news, activities, accomplishments and new product introductions. But I’ve also found that Twitter is an invaluable …
How to Maximize Your Media Relations This Trade Show Season
Trade show season – I know, even hearing the words is exhausting. The fact is, it’s that time of year where PR and marketing teams are busier than ever, booking travel, setting up booths, completing marketing collateral and press materials….the list of to dos is …
Be Wary of New Crop of “Free” and “Unlimited” PR Distribution Services
Just this month, I’ve received dozens of emails and multiple phone calls from various press release distribution services offering “special pricing” for an “unlimited number of press releases.” As enticing as that all sounds for $49 per month, after years of following the Business Wires …
What Are Your Toughest PR Challenges?
I just finished an interesting article by Mickie Kennedy in PR Daily discussing three of the toughest challenges PR pros face. She lists battling stereotypes, getting heard and everyone thinking they know everything as her biggest hurdles—for the most part I agree, but for different …
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