The first goal of marketing communications plans is usually to build awareness among key stakeholders. But that’s just a pre-cursor for building trust with those stakeholders, which is why trusted third-party awareness efforts such as analyst relations and influencer marketing are now mainstays of communications …
The success of your marketing strategy and activities depends on many factors – creativity, relevance, execution, etc. – but it is anchored by clear, precise and relevant marketing messaging. Marketing messaging can be defined as a structured presentation of your product’s value proposition – that …
“Do you think we should start a public relations (PR) program? Give me your recommendation.” It’s a situation I’ve seen many times: a marketing manager is heads down when the boss asks for a quick Zoom call to discuss if its time for a PR program. …
Picture this: after more than a decade, the simple, buy-one-give-one idea at the heart of your socially conscious marketing is now renowned and much copied. It has been so successful, in fact, that you’re on track to reach a giving goal of a 100 million shoes. …
Did you notice?! Welcome to the new website and improved visual brand for The David James Agency. We designed the new logo and the new website to put a renewed emphasis on who we serve and how our company mission drives success. Supporting B2B Customers Who we …
It’s hard to believe that Wikipedia has just had its 20th anniversary. Created on January 15, 2001, Wikipedia emerged at a time when Facebook, Instagram, LinkedIn and Twitter did not yet exist. Nearly a decade ago, some of our clients were eager to get their …
Pivots – the changing of direction that restarts growth in a company – are in the news lately. Twitter, PayPal, Groupon, Starbucks and Nokia are all publicized examples of successful pivots. Most experts say that pivots are a good and necessary thing for all businesses. …
Answers is a new regular feature where the DJA team shares its insight on key questions facing the B2B technology community. Hiring a PR agency is a significant move for a tech start-up. But when to hire a firm is different for every company. Here …
The blogosphere is alive with debate about whether PR should drive social media campaigns, or should this job reside with another marketing function or with a specialized social media group. PR blogger Elisabeth Sosnow provides 13 reasons why PR should run the show, but social …
As of this week, the analytics from the Chuck Testa viral video campaign stand at: YouTube views = 6.5 million New sales = $0 The success and failure of the Chuck Testa viral video experience provide a cautionary tale for all of us in the …