B2B Communications That Help You Connect With Customers
The David James Agency (DJA) is your partner for powerful and successful B2B communications programs that drive new business opportunities.
In fact, our mission is to create clear communications that inspire action. Click, call, consider, inspire, email, buy – these are the customer actions that we strive for with every project we undertake.
We’ve helped clients in a wide range of deep technology and B2B industries. Email us here to get started and learn how DJA can help you with your B2B communications needs.
Public
Relations
Do you need more customer awareness or thought leadership? Find out more about how DJA’s press release writing and strong relationships with journalists, industry analysts and other industry experts can help.
B2B Social
Media
Social media opens up a new channel of communications to prospects and DJA can help with drafting and posting content or developing paid campaigns that will help reach your audience.
Content
Marketing
Content marketing helps customers find you and become educated on your products or thought leadership. DJA’s content marketing services enable your company to develop a targeted and impactful presence for your customers.
Marketing
Communications
Build on your awareness with marketing communications programs that help the sales team close the loop on new sales.
Optimized for Impact
The B2B communications plans we develop utilize the PESO model – emphasizing paid, earned, shared and owned media to maximize impact. And we make SEO a key component of your program because most customers will start their journey to becoming your customer with a web search.
The tactics we use for your B2B communications program will vary depending on the needs of your business, but may include press releases, media outreach, blogging, video creation, content marketing, outbound email or social media. All aspects of the strategy and tactics are designed to work in harmony to position your company, increase its awareness and expand the top line.
Why We Stand Out
DJA has been able to obtain outstanding results for its clients because its experienced team is hyper responsive to both clients and editors and is totally focused on technology B2B communications campaigns. This focus allows us to set and adopt emerging best practices that get the best results for our clients.
By thinking holistically about the tactics we will use on our clients’ challenges and opportunities, DJA utilizes all B2B communications tools to maximize the impact of its programs. For example, we’ll take a press release worthy product launch or company event, and think through other possibilities in social media, as a blog, as the basis of a webinar or as a video, in addition to other ways to get the word out.