Answers is a new regular feature where the DJA team shares its insight on key questions facing the B2B technology community. Hiring a PR agency is a significant move for a tech start-up. But when to hire a firm is different for every company. Here …
PR and Social Media: The Question Is Not If PR Should Be Involved, but What Role it Should Play
The blogosphere is alive with debate about whether PR should drive social media campaigns, or should this job reside with another marketing function or with a specialized social media group. PR blogger Elisabeth Sosnow provides 13 reasons why PR should run the show, but social …
Is Going Viral All That It’s Made out to Be? Nope, just Ask Chuck Testa
As of this week, the analytics from the Chuck Testa viral video campaign stand at: YouTube views = 6.5 million New sales = $0 The success and failure of the Chuck Testa viral video experience provide a cautionary tale for all of us in the …
Webinar: Eight Techniques Every PR Champion Should Know
You may be asking yourself, what exactly is a PR champion? Is that someone that knows everything there is to know about PR? Not necessarily. It wasn’t until after listening to a recent Vocus webinar, “The Eight Techniques of the New PR Champion,” that I …
Five Ways to Use Twitter for Better PR
There are many articles on how to use Twitter for business, and DJA takes full advantage of this social media platform to build community and to promote our clients’ news, activities, accomplishments and new product introductions. But I’ve also found that Twitter is an invaluable …
How to Maximize Your Media Relations This Trade Show Season
Trade show season – I know, even hearing the words is exhausting. The fact is, it’s that time of year where PR and marketing teams are busier than ever, booking travel, setting up booths, completing marketing collateral and press materials….the list of to dos is …
Advice: Finding Time to Blog
Type “finding time to blog” in Google and you’ll get more than 19 billion results. It’s something we often discuss with our clients – blogging is great, but requires a great deal of time. And as I sat down to write this post, it had …
Blog Post: Marketing Execs Prefer Small Agencies
Good news for those of us working in boutique PR agencies! A new study by the Horn Group and Kelton Research says marketing execs prefer to work with smaller firms who operate like collaborative partners and push for innovation. The study found that 86 percent …
Be Wary of New Crop of “Free” and “Unlimited” PR Distribution Services
Just this month, I’ve received dozens of emails and multiple phone calls from various press release distribution services offering “special pricing” for an “unlimited number of press releases.” As enticing as that all sounds for $49 per month, after years of following the Business Wires …
PR Implications of the America Invents Law
America invents and PR communicates. That’s how it used to be, but a recently signed patent law is changing how innovative tech companies are announcing their new products. Signed into law by Pres. Obama on Sept. 16, The America Invents Act is billed as the …