How to Maximize Your Media Relations This Trade Show Season

Trade show season – I know, even hearing the words is exhausting.  The fact is, it’s that time of year where PR and marketing teams are busier than ever, booking travel, setting up booths, completing marketing collateral and press materials….the list of to dos is …

Advice: Finding Time to Blog

Type “finding time to blog” in Google and you’ll get more than 19 billion results. It’s something we often discuss with our clients – blogging is great, but requires a great deal of time. And as I sat down to write this post, it had …

Blog Post: Marketing Execs Prefer Small Agencies

Good news for those of us working in boutique PR agencies! A new study by the Horn Group and Kelton Research says marketing execs prefer to work with smaller firms who operate like collaborative partners and push for innovation. The study found that 86 percent …

PR Implications of the America Invents Law

America invents and PR communicates.   That’s how it used to be, but a recently signed patent law is changing how innovative tech companies are announcing their new products. Signed into law by Pres. Obama on Sept. 16, The America Invents Act is billed as the …

What Are Your Toughest PR Challenges?

I just finished an interesting article by Mickie Kennedy in PR Daily discussing three of the toughest challenges PR pros face. She lists battling stereotypes, getting heard and everyone thinking they know everything as her biggest hurdles—for the most part I agree, but for different …

Success Tips from a “Serial Cereal” Entrepreneur

Paul Shrater calls himself a “serial cereal” entrepreneur because cereal was the inspiration for minimus.biz, the successful e-commerce business run by Paul and his family.  It was at the end of a family vacation when his family lamented having to throw away boxes of cereal …

Online Content – What You Need to Know to Get a Click

The average adult Internet user claims to spend over 20 hours online per week – 20 hours!  So it’s no secret that online content is more important than ever for both business-to-business (B2B) and business-to-consumer (B2C) companies. But just because everyone spends half their workweek …

Borat and the Goodness of Bad Press

‘All PR is good PR’ is a widely touted maxim – which includes negative publicity. However, it may not always feel that way in the heat of the moment. What’s the truth in that statement?  According to the recently published book called “Contagious: Why Things …