Threads has arrived with a huge bang. The new microblogging site from Meta was launched in early July and in its first five days garnered more than 100 million app downloads – and that’s without any users from Europe where the company says it is still working through …
The first goal of marketing communications plans is usually to build awareness among key stakeholders. But that’s just a pre-cursor for building trust with those stakeholders, which is why trusted third-party awareness efforts such as analyst relations and influencer marketing are now mainstays of communications …
Spin Sucks set in motion a powerful trend in marketing and sales with the introduction of its PESO®1 model. By linking paid, earned, shared, and owned media, the PESO model creates a dynamic platform that amplifies the reach and impact of any marketing campaign. But …