Allison Braley is a partner and Head of Marketing for Bain Capital Ventures. Every day she talks with startup founders from Bain’s portfolio companies about the challenges they face in marketing – especially in the tough economic times we are now facing. On the Justin Brady Show …
3 Ways to Build Trust Like a Social Media Influencer
The first goal of marketing communications plans is usually to build awareness among key stakeholders. But that’s just a pre-cursor for building trust with those stakeholders, which is why trusted third-party awareness efforts such as analyst relations and influencer marketing are now mainstays of communications …
4 Steps to Creating Marketing Messaging That Connects with Customers
The success of your marketing strategy and activities depends on many factors – creativity, relevance, execution, etc. – but it is anchored by clear, precise and relevant marketing messaging. Marketing messaging can be defined as a structured presentation of your product’s value proposition – that …
Think You Need PR? 7 Questions To Ask First
“Do you think we should start a public relations (PR) program? Give me your recommendation.” It’s a situation I’ve seen many times: a marketing manager is heads down when the boss asks for a quick Zoom call to discuss if its time for a PR program. …
Reinventing a Social Impact Marketing Strategy – Lessons Learned from TOMS
Picture this: after more than a decade, the simple, buy-one-give-one idea at the heart of your socially conscious marketing is now renowned and much copied. It has been so successful, in fact, that you’re on track to reach a giving goal of a 100 million shoes. …
DJA Brand Gets a Refresh
Did you notice?! Welcome to the new website and improved visual brand for The David James Agency. We designed the new logo and the new website to put a renewed emphasis on who we serve and how our company mission drives success. Supporting B2B Customers Who we …
Wikipedia Writing: Easier Said Than Done!
It’s hard to believe that Wikipedia has just had its 20th anniversary. Created on January 15, 2001, Wikipedia emerged at a time when Facebook, Instagram, LinkedIn and Twitter did not yet exist. Nearly a decade ago, some of our clients were eager to get their …
Communicating the Pivot
Pivots – the changing of direction that restarts growth in a company – are in the news lately. Twitter, PayPal, Groupon, Starbucks and Nokia are all publicized examples of successful pivots. Most experts say that pivots are a good and necessary thing for all businesses. …
Answers: Five Things a Start-Up CEO Should Know Before Hiring a PR Agency
Answers is a new regular feature where the DJA team shares its insight on key questions facing the B2B technology community. Hiring a PR agency is a significant move for a tech start-up. But when to hire a firm is different for every company. Here …
PR and Social Media: The Question Is Not If PR Should Be Involved, but What Role it Should Play
The blogosphere is alive with debate about whether PR should drive social media campaigns, or should this job reside with another marketing function or with a specialized social media group. PR blogger Elisabeth Sosnow provides 13 reasons why PR should run the show, but social …