b2b public relations – b2b marketing communications – tech pr firm – b2b tech marketing – The David James Agency Los Angeles, Washington DC

DJA Brand Gets a Refresh

Did you notice?! Welcome to the new website and improved visual brand for The David James Agency. We designed the new logo and the new website to put a renewed emphasis on who we serve and how our company mission drives success. Supporting B2B Customers Who we …

4 Topline Tips for Impactful Messaging - The David James Agency - B2B Tech Public Relations and Marketing Firm in Los Angeles and Washington DC-

4 Topline Tips for Impactful Messaging

The success of your marketing strategy and activities depends on clear, precise messaging. It’s simply not enough to raise awareness about your brand. Impactful messaging must inspire action. It must differentiate you from the competition and demonstrate a relevant, solutions-based response to your select audience. …

Wikipedia Writing: Easier Said Than Done! - The David James Agency - B2B Tech PR and Marketing Firm in Los Angeles and Washington DC

Wikipedia Writing: Easier Said Than Done!

It’s hard to believe that Wikipedia has just had its 20th anniversary. Created on January 15, 2001, Wikipedia emerged at a time when Facebook, Instagram, LinkedIn and Twitter did not yet exist. Nearly a decade ago, some of our clients were eager to get their …

Communicating the Pivot - The David James Agency - B2B Tech PR and Marketing Firm in Los Angeles and Washington DC

Communicating the Pivot

Pivots – the changing of direction that restarts growth in a company – are in the news lately. Twitter, PayPal, Groupon, Starbucks and Nokia are all publicized examples of successful pivots. Most experts say that pivots are a good and necessary thing for all businesses. …

Webinar: Eight Techniques Every PR Champion Should Know

You may be asking yourself, what exactly is a PR champion? Is that someone that knows everything there is to know about PR? Not necessarily. It wasn’t until after listening to a recent Vocus webinar, “The Eight Techniques of the New PR Champion,” that I …

Five Ways to Use Twitter for Better PR

There are many articles on how to use Twitter for business, and DJA takes full advantage of this social media platform to build community and to promote our clients’ news, activities, accomplishments and new product introductions. But I’ve also found that Twitter is an invaluable …