Communicating the Pivot - The David James Agency - B2B Tech PR and Marketing Firm in Los Angeles and Washington DC

Communicating the Pivot

Pivots – the changing of direction that restarts growth in a company – are in the news lately. Twitter, PayPal, Groupon, Starbucks and Nokia are all publicized examples of successful pivots. Most experts say that pivots are a good and necessary thing for all businesses. …

Blog Post: Marketing Execs Prefer Small Agencies

Good news for those of us working in boutique PR agencies! A new study by the Horn Group and Kelton Research says marketing execs prefer to work with smaller firms who operate like collaborative partners and push for innovation. The study found that 86 percent …

PR Implications of the America Invents Law

America invents and PR communicates.   That’s how it used to be, but a recently signed patent law is changing how innovative tech companies are announcing their new products. Signed into law by Pres. Obama on Sept. 16, The America Invents Act is billed as the …

Is There Anything New in Marketing as a Service?

The headline caught my eye: “Marketing as a Service: A New B2B Marketing Model” because David James Agency has been around for the last eight years providing marketing services, and certainly agencies have been around longer than that providing marketing services.   The concept has been …

Three Ways to Make Google’s ZMOT Work for Tech Marketers

The next big thing from Google is its Zero Moment of Truth (ZMOT) concept, which the company describes as: …a new decision-making moment (for consumers) that takes place a hundred million times a day on mobile phones, laptops and wired devices of all kinds. It’s …

The Power of Branding at Xerox

Engineers and branding often times don’t mix well. The value of branding activity is not always apparent and not easily measured.   When compared to spending money on a workstation, it can be hard to justify the cost of a brand-building project. But listening to Ursula …

Brand Drafting: Give Your Brand a “Kick Flip”

Although he’s a life long skateboarder and now entrepreneur, when it comes to describing how he builds brands for young companies, Per Welinder turns to the world of competitive biking. His concept is brand drafting; and the metaphor he uses is a bike race where …