Category Archives: Marketing

Three Reasons PR Should Drive Content Marketing Campaigns

Content marketing campaigns deliver focused and compelling content that attracts the buying public and is easily found via search engines. Content can include news, video, white papers, e-books, infographics, case studies, how-to guides, question and answer articles, photos, etc. Done right, a reader that finds such content is more likely to engage. One of the…
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Out With the Old – Is it Ever Appropriate to Delete Blog Content?

This blog is a collaborative effort by the entire DJA team, from interns to the managing director. But as with any company, sometimes team members move on to new opportunities. One question the DJA team often discusses in staff meetings is when, if ever, is it appropriate to remove old blog posts? Pamela Seiple at…
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The Power of Branding at Xerox

Engineers and branding often times don’t mix well. The value of branding activity is not always apparent and not easily measured. When compared to spending money on a workstation, it can be hard to justify the cost of a brand-building project. But listening to Ursula Burns, CEO and Chairman of Xerox – herself an engineer…
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Brand Drafting: Give Your Brand a “Kick Flip”

Although he’s a life long skateboarder and now entrepreneur, when it comes to describing how he builds brands for young companies, Per Welinder turns to the world of competitive biking. His concept is brand drafting; and the metaphor he uses is a bike race where a lead rider is in front facing the wind and…
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Marketing Execs Prefer Small Agencies

Good news for those of us working in boutique PR agencies! A new study by the Horn Group and Kelton Research says marketing execs prefer to work with smaller firms who operate like collaborative partners and push for innovation. The study found that 86 percent of the MEs who responded prefer to work with smaller,…
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Trip Report: Three Views of How Social Media Can Work

Amber and I recently attended a Corporate Leaders Breakfast organized by California Lutheran University centered on the hot topic, "Embracing Social Media for Business." The panel of social media experts came from three different marketing scenarios: a web-based business, a social media agency and a large corporation. They all brought different perspectives to the use…
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Take it from Iron Man, Your PR Needs Some Emotion

  [caption id="attachment_56" align="alignleft" width="231" caption="Iron Man not Gold-Titanium Man"][/caption] “Iron Man, that’s kind of catchy.  It’s got a ring to it.  I mean it’s not technically accurate, because it's a gold, titanium alloy, but its kind of evocative imagery anyway.” – Tony Stark, Iron Man Iron Man is catchy.  Gold-Titanium Man not so much. …
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