Threads has arrived with a huge bang. The new microblogging site from Meta was launched in early July and in its first five days garnered more than 100 million app downloads – and that’s without any users from Europe where the company says it is still working through …
The first goal of marketing communications plans is usually to build awareness among key stakeholders. But that’s just a pre-cursor for building trust with those stakeholders, which is why trusted third-party awareness efforts such as analyst relations and influencer marketing are now mainstays of communications …
It’s hard to believe that Wikipedia has just had its 20th anniversary. Created on January 15, 2001, Wikipedia emerged at a time when Facebook, Instagram, LinkedIn and Twitter did not yet exist. Nearly a decade ago, some of our clients were eager to get their …
As of this week, the analytics from the Chuck Testa viral video campaign stand at: YouTube views = 6.5 million New sales = $0 The success and failure of the Chuck Testa viral video experience provide a cautionary tale for all of us in the …
There are many articles on how to use Twitter for business, and DJA takes full advantage of this social media platform to build community and to promote our clients’ news, activities, accomplishments and new product introductions. But I’ve also found that Twitter is an invaluable …
Type “finding time to blog” in Google and you’ll get more than 19 billion results. It’s something we often discuss with our clients – blogging is great, but requires a great deal of time. And as I sat down to write this post, it had …
The average adult Internet user claims to spend over 20 hours online per week – 20 hours! So it’s no secret that online content is more important than ever for both business-to-business (B2B) and business-to-consumer (B2C) companies. But just because everyone spends half their workweek …
VentureBeat .com recently published a great article on the maturing of the Los Angeles technology industry. A new generation of tech start-up companies is emerging in LA and is attracting venture capital and giving the city a digital street cred that’s getting attention even from …
Recently, DJA attended a webinar by LinkedIn that provided excellent information on sponsored updates. Here’s a quick summary of what we learned. Like other social media sites, LinkedIn has a section for people or businesses to post a status update where they can share information, …
Say goodbye to LinkedIn product and service pages. Today is the day that LinkedIn has planned to retire all products and services tabs from company pages. And a vocal group of LinkedIn users are not happy. Take a visit to the LinkedIn Help Center, and …