The success of your marketing strategy and activities depends on clear, precise messaging. It’s simply not enough to raise awareness about your brand. Impactful messaging must inspire action. It must differentiate you from the competition and demonstrate a relevant, solutions-based response to your select audience. …
I ran across Forbes’ The Most Annoying, Pretentious and Useless Business Jargon the other day and I’m embarrassed to say I am uncomfortably familiar with quite a few of the top 45 items listed. In my defense, I never use jargon in written content meant …
One of my clients, Exec|Comm, a business communication skills consulting firm, recently hosted its Action Writing public program and invited me to join as a participant. The program is designed to help business people write better to achieve action from readers. As someone who has …