Allison Braley is a partner and Head of Marketing for Bain Capital Ventures. Every day she talks with startup founders from Bain’s portfolio companies about the challenges they face in marketing – especially in the tough economic times we are now facing. On the Justin Brady Show …
The success of your marketing strategy and activities depends on many factors – creativity, relevance, execution, etc. – but it is anchored by clear, precise and relevant marketing messaging. Marketing messaging can be defined as a structured presentation of your product’s value proposition – that …