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Press Advisories Can Expand PR Results

It’s time to take the pressure off of the press release. The press release is the main tool most companies use to communicate with journalists. Thousands of releases are issued every day. But by expanding the use of press advisories, PR teams can expand their …

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Marketing Priorities in a Challenging Economy

Allison Braley is a partner and Head of Marketing for Bain Capital Ventures. Every day she talks with startup founders from Bain’s portfolio companies about the challenges they face in marketing – especially in the tough economic times we are now facing.  On the Justin Brady Show …

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4 Steps to Creating Marketing Messaging That Connects with Customers

The success of your marketing strategy and activities depends on many factors – creativity, relevance, execution, etc. – but it is anchored by clear, precise and relevant marketing messaging. Marketing messaging can be defined as a structured presentation of your product’s value proposition – that …

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  • “Marketing Words of the Year” Will Have Impact on 2024 B2B Communications Plans
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