DJA Blog

Networking 101: Know. Like. Trust. Refer.

DJA recently attended a networking meeting to learn more on business networking and how to connect with people. The guest speaker was Dr. William M. Saleebey, Ph.D., an expert on the psychological dimensions of personal and business networking. Dr. Saleebey started out by discussing some of the varying reasons for networking: finding work, developing new…
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Why Retiring LinkedIn Products Pages is a Good Thing

Say goodbye to LinkedIn product and service pages. And a vocal group of LinkedIn users are not happy. Take a visit to the LinkedIn Help Center, and you’ll see pages upon pages of posts from unhappy users who say they are “extremely upset,” and “absolutely furious,” and that this is an “insane decision.” “Insane Decision”…
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3 Things Execs Can Do For Thought Leadership

Some executives are great  thought leaders - that is, advocating for a non-commercial industry position. This type of program can help build credibility for a company and its executives and also help to introduce new concepts. But many more executives are not natural at building thought leadership - even at a time when that's an…
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Wikipedia: Are Changes to Terms of Use a Tool or a Target on PR?

Wikipedia is now considering a proposed amendment to its terms of use. The gist of the proposal is that contributors and editors who get paid to add or modify content in a Wikipedia entry, must disclose their financial relationship when editing, for transparency and quality control. The idea is to help eliminate biased entries, but…
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Three Reasons PR Should Drive Content Marketing Campaigns

Content marketing campaigns deliver focused and compelling content that attracts the buying public and is easily found via search engines. Content can include news, video, white papers, e-books, infographics, case studies, how-to guides, question and answer articles, photos, etc. Done right, a reader that finds such content is more likely to engage. One of the…
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Using LinkedIn Sponsored Updates

Recently, DJA attended a webinar by LinkedIn that provided excellent information on LinkedIn sponsored updates. Here’s a quick summary of what we learned. Like other social media sites, LinkedIn has a section for people or businesses to post a status update where they can share information, links and photos. This is a great place to…
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Seriously, Wearable Technology? Turns out, We’re Not That Far Off!

Last month I saw the movie Her and thought to myself how crazy it would be to get to a time when our lives are that intertwined with wearable technology, but after my visit to the Ventura Ventures Technology Center (V2TC), I realized, we’re not that far off. The V²TC is a Ventura technology business…
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