DJA Blog

What we’re reading: The slush pile

This Ann Friedman article in the Columbia Journalism Review highlights an experiment conducted by fiction writer David Cameron who took a story from the New Yorker gave it a new headline and pitched it to six editors to see if they would publish it. The results? Shockingly—okay, not at all shockingly—every single publication said no.…
Read more

Communicating the Pivot

Pivots – the changing of direction that restarts growth in a company – are in the news lately. Twitter, PayPal, Groupon, Starbucks and Nokia are all publicized examples of successful pivots. Most experts say that pivots are a good and necessary thing for all businesses. But, they often involve getting into new markets or making…
Read more

What We’re Reading: There’s Something Going On In L.A.

Where: Blog post on Built In L.A.; http://www.builtinla.com/blog/mark-suster-theres-something-going-la Summary: Mark Suster is a high-profile Los Angeles-based venture capitalist and a very good blogger. In this post, he explores the question of where Los Angeles ranks as a bastion of technology start-ups. The answer: quite high. In fact, the region is the third largest technology startup…
Read more

Networking 101: Know. Like. Trust. Refer.

DJA recently attended a networking meeting to learn more on business networking and how to connect with people. The guest speaker was Dr. William M. Saleebey, Ph.D., an expert on the psychological dimensions of personal and business networking. Dr. Saleebey started out by discussing some of the varying reasons for networking: finding work, developing new…
Read more

Why Retiring LinkedIn Products Pages is a Good Thing

Say goodbye to LinkedIn product and service pages. And a vocal group of LinkedIn users are not happy. Take a visit to the LinkedIn Help Center, and you’ll see pages upon pages of posts from unhappy users who say they are “extremely upset,” and “absolutely furious,” and that this is an “insane decision.” “Insane Decision”…
Read more

3 Things Execs Can Do For Thought Leadership

Some executives are great  thought leaders - that is, advocating for a non-commercial industry position. This type of program can help build credibility for a company and its executives and also help to introduce new concepts. But many more executives are not natural at building thought leadership - even at a time when that's an…
Read more

Wikipedia: Are Changes to Terms of Use a Tool or a Target on PR?

Wikipedia is now considering a proposed amendment to its terms of use. The gist of the proposal is that contributors and editors who get paid to add or modify content in a Wikipedia entry, must disclose their financial relationship when editing, for transparency and quality control. The idea is to help eliminate biased entries, but…
Read more