Imagine yourself as the CEO of a large successful company. Over time you have built from the ground up an empire among the business world with top-notch employees specializing in management, advertising, marketing, sales, communications, etc. You have risen above much of the competition – …
Google on PR and Communications: Seek Transparency, Avoid Trained Monkeys
Let me just start out by saying, I find it weird to be reading a book about Google. Shouldn’t it be a blog post or a Wiki or something else online? Ok, now that I have that off of my chest, let’s discuss what two …
Three Ways to Make Google’s ZMOT Work for Tech Marketers
The next big thing from Google is its Zero Moment of Truth (ZMOT) concept, which the company describes as: …a new decision-making moment (for consumers) that takes place a hundred million times a day on mobile phones, laptops and wired devices of all kinds. It’s …
Lessons from the First Innovator in Chief
Usually, when someone thinks of George Washington, they think of him as the general who beat the British, first U.S. president or that guy on the $1 bill. But on a recent tour of Mt. Vernon – Washington’s home and plantation – I was struck …
Out with the Old – Is It Ever Appropriate to Delete Blog Content?
This blog is a collaborative effort by the entire DJA team, from interns to the managing director. But as with any company, sometimes team members move on to new opportunities. One question the DJA team often discusses in staff meetings is when, if ever, is …
The Power of One: The Ripple Effect of Good Customer Service via Social Media
We often talk to our clients about the importance of social media, but outside of increasing followers and “likes,” it’s sometimes difficult to see the benefit. However, I learned first-hand the power of social media when I booked a room at the Hard Rock Hotel …
The Power of Branding at Xerox
Engineers and branding often times don’t mix well. The value of branding activity is not always apparent and not easily measured. When compared to spending money on a workstation, it can be hard to justify the cost of a brand-building project. But listening to Ursula …
Brand Drafting: Give Your Brand a “Kick Flip”
Although he’s a life long skateboarder and now entrepreneur, when it comes to describing how he builds brands for young companies, Per Welinder turns to the world of competitive biking. His concept is brand drafting; and the metaphor he uses is a bike race where …
Legal Issues in Social Media and How to Avoid Them
On Wednesday, August 22, DJA attended an event hosted by the California Gold Coast PRSA Chapter entitled “Social Media Legal Problems.” The presentation was given by Glenn Dickinson, a lawyer who specializes in trademark, copyright, competitive business, and Internet law areas at the business law …
Pitching to Haro: What You Need To Know
It’s not every day that you have the opportunity to get the facts straight with a handful of HARO reporters and be enlightened on the art of successful (and not-so-successful) pitching. We had the privilege of hearing from three reporters who source stories from HARO, …