The answer to this question is greatly dependent on how the bad publicity causes customers to react. If the publicity exposes wrongdoings and causes customers to boycott your company, obviously that is bad. However, if it causes customers to be sympathetic or opens your company …
A Word of Advice for Entrepreneurs
If you are an entrepreneur, Adam Draper has one word of advice for you: focus. He actually had many words for the 100 or so assembled entrepreneurs who came to hear him speak at the Cal Lutheran Center for Entrepreneurship as part of the 805 …
Even Professional Writers Can Use a Refresher on Good Writing
One of my clients, Exec|Comm, a business communication skills consulting firm, recently hosted its Action Writing public program and invited me to join as a participant. The program is designed to help business people write better to achieve action from readers. As someone who has …
Batteryless IIoT Infographic
In its marketing communication work, DJA created this infographic for its client Everactive to illustrate how batteries were impeding the growth of industrial IoT sensors. The infographic was the perfect solution for Everactive and was the anchor of a comprehensive launch plan that included a …
PESO and the Buyers Journey
Spin Sucks set in motion a powerful trend in marketing and sales with the introduction of its PESO®1 model. By linking paid, earned, shared, and owned media, the PESO model creates a dynamic platform that amplifies the reach and impact of any marketing campaign. But …
Wikipedia: Are Changes to Terms of Use a Tool or a Target on PR?
Wikipedia is now considering a proposed amendment to its terms of use. The gist of the proposal is that contributors and editors who get paid to add or modify content in a Wikipedia entry, must disclose their financial relationship when editing, for transparency and quality …