Spin Sucks set in motion a powerful trend in marketing and sales with the introduction of its PESO®1 model. By linking paid, earned, shared, and owned media, the PESO model creates a dynamic platform that amplifies the reach and impact of any marketing campaign. But …
Wikipedia: Are Changes to Terms of Use a Tool or a Target on PR?
Wikipedia is now considering a proposed amendment to its terms of use. The gist of the proposal is that contributors and editors who get paid to add or modify content in a Wikipedia entry, must disclose their financial relationship when editing, for transparency and quality …