Pitching to Haro: What You Need To Know

It’s not every day that you have the opportunity to get the facts straight with a handful of HARO reporters and be enlightened on the art of successful (and not-so-successful) pitching. We had the privilege of hearing from three reporters who source stories from HARO, …

A Word of Advice for Entrepreneurs

If you are an entrepreneur, Adam Draper has one word of advice for you: focus. He actually had many words for the 100 or so assembled entrepreneurs who came to hear him speak at the Cal Lutheran Center for Entrepreneurship as part of the 805 …

Even Professional Writers Can Use a Refresher on Good Writing

One of my clients, Exec|Comm, a business communication skills consulting firm, recently hosted its Action Writing public program and invited me to join as a participant. The program is designed to help business people write better to achieve action from readers. As someone who has …

PESO and the Buyers Journey - The David James Agency - B2B Tech PR and Marketing Firm in Los Angeles and Washington DC

PESO and the Buyers Journey

Spin Sucks set in motion a powerful trend in marketing and sales with the introduction of its PESO®1 model. By linking paid, earned, shared, and owned media, the PESO model creates a dynamic platform that amplifies the reach and impact of any marketing campaign. But …