PR Implications of the America Invents Law

America invents and PR communicates.   That’s how it used to be, but a recently signed patent law is changing how innovative tech companies are announcing their new products. Signed into law by Pres. Obama on Sept. 16, The America Invents Act is billed as the …

What Are Your Toughest PR Challenges?

I just finished an interesting article by Mickie Kennedy in PR Daily discussing three of the toughest challenges PR pros face. She lists battling stereotypes, getting heard and everyone thinking they know everything as her biggest hurdles—for the most part I agree, but for different …

Success Tips from a “Serial Cereal” Entrepreneur

Paul Shrater calls himself a “serial cereal” entrepreneur because cereal was the inspiration for minimus.biz, the successful e-commerce business run by Paul and his family.  It was at the end of a family vacation when his family lamented having to throw away boxes of cereal …

Online Content – What You Need to Know to Get a Click

The average adult Internet user claims to spend over 20 hours online per week – 20 hours!  So it’s no secret that online content is more important than ever for both business-to-business (B2B) and business-to-consumer (B2C) companies. But just because everyone spends half their workweek …

Borat and the Goodness of Bad Press

‘All PR is good PR’ is a widely touted maxim – which includes negative publicity. However, it may not always feel that way in the heat of the moment. What’s the truth in that statement?  According to the recently published book called “Contagious: Why Things …

Is There Anything New in Marketing as a Service?

The headline caught my eye: “Marketing as a Service: A New B2B Marketing Model” because David James Agency has been around for the last eight years providing marketing services, and certainly agencies have been around longer than that providing marketing services.   The concept has been …

Tech in Los Angeles: Is It All Social Media?

VentureBeat .com recently published a great article on the maturing of the Los Angeles technology industry.   A new generation of tech start-up companies is emerging in LA and is attracting venture capital and giving the city a digital street cred that’s getting attention even from …

Using LinkedIn Sponsored Updates

Recently, DJA attended a webinar by LinkedIn that provided excellent information on sponsored updates. Here’s a quick summary of what we learned. Like other social media sites, LinkedIn has a section for people or businesses to post a status update where they can share information, …