Twitter/X remains one of the most powerful platforms for real-time industry monitoring, media engagement, and digital visibility—making it a critical tool for any Twitter/X PR or broader social media PR strategy. At DJA, we use Twitter/X not only to amplify client announcements, thought leadership, and new product …
How to Maximize Your Media Relations This Trade Show Season
Trade show season – I know, even hearing the words is exhausting. The fact is, it’s that time of year where PR and marketing teams are busier than ever, booking travel, setting up booths, completing marketing collateral and press materials….the list of to dos is …
Advice: Finding Time to Blog
Type “finding time to blog” in Google and you’ll get more than 19 billion results. It’s something we often discuss with our clients – blogging is great, but requires a great deal of time. And as I sat down to write this post, it had …
Blog Post: Marketing Execs Prefer Small Agencies
Good news for those of us doing PR in small agencies! A new study by the Horn Group and Kelton Research says marketing execs prefer to work with smaller firms who operate like collaborative partners and push for innovation. The study found that 86 percent …
Be Wary of New Crop of “Free” and “Unlimited” PR Distribution Services
Just this month, I’ve received dozens of emails and multiple phone calls from various press release distribution services offering “special pricing” for an “unlimited number of press releases.” As enticing as that all sounds for $49 per month, after years of following the Business Wires …
PR Implications of the America Invents Law
America invents and PR communicates. That’s how it used to be, but a recently signed patent law is changing how innovative tech companies are announcing their new products. Signed into law by Pres. Obama on Sept. 16, The America Invents Act is billed as the …
What Are Your Toughest PR Challenges?
I just finished an interesting article by Mickie Kennedy in PR Daily discussing three of the toughest challenges PR pros face. She lists battling stereotypes, getting heard and everyone thinking they know everything as her biggest hurdles—for the most part I agree, but for different …
Success Tips from a “Serial Cereal” Entrepreneur
Paul Shrater calls himself a “serial cereal” entrepreneur because cereal was the inspiration for minimus.biz, the successful e-commerce business run by Paul and his family. It was at the end of a family vacation when his family lamented having to throw away boxes of cereal …
Are You an Annoying, Pretentious and Useless Business Jargon User?
I ran across Forbes’ The Most Annoying, Pretentious and Useless Business Jargon the other day and I’m embarrassed to say I am uncomfortably familiar with quite a few of the top 45 items listed. In my defense, I never use jargon in written content meant …
Online Content – What You Need to Know to Get a Click
The average adult Internet user claims to spend over 20 hours online per week – 20 hours! So it’s no secret that online content is more important than ever for both business-to-business (B2B) and business-to-consumer (B2C) companies. But just because everyone spends half their workweek …