Category Archives: Social Media

The Corporate Blog—20 Ways to Maximize ROI

DJA writes corporate blogs for several clients. Some are committed to the notion of incorporating social media into their marketing budgets and activities and some don’t understand social media and are worried about the time investment of a blog. When discussing the idea of a corporate blog with a client, the most common question is…
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Trip Report: Three Views of How Social Media Can Work

Amber and I recently attended a Corporate Leaders Breakfast organized by California Lutheran University centered on the hot topic, "Embracing Social Media for Business." The panel of social media experts came from three different marketing scenarios: a web-based business, a social media agency and a large corporation. They all brought different perspectives to the use…
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Writing for Wikipedia: Easier Said Than Done!

This year on its 10th birthday, Wikipedia was reported to have 17 million entries in more than 250 languages. Often one of the top results in Google search, the power of having a Wikipedia page is undeniable. However, getting your business, no matter how small or big, onto Wikipedia can prove to be a daunting…
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Does Your Company Need Social Media Guidelines?

Last week I listened in on the Cision webinar “Engaging Social Media,” in which Cision’s own Jay Krall and Heidi Sullivan shared information on new strategies for more targeted, results-driven social media engagement. The webinar provided general information on listening and engaging through social media and briefly touched on measurement techniques, but what really caught…
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