Pivots – the changing of direction that restarts growth in a company – are in the news lately. Twitter, PayPal, Groupon, Starbucks and Nokia are all publicized examples of successful pivots. Most experts say that pivots are a good and necessary thing for all businesses. …
Answers is a new regular feature where the DJA team shares its insight on key questions facing the B2B technology community. When to hire a PR agency for a tech start-up is a big question for the CEO. But when to hire a PR agency …
The blogosphere is alive with debate about whether PR should drive social media campaigns, or should this job reside with another marketing function or with a specialized social media group. PR blogger Elisabeth Sosnow provides 13 reasons why PR should run the show, but social …
As of this week, the analytics from the Chuck Testa viral video campaign stand at: YouTube views = 6.5 million New sales = $0 The success and failure of the Chuck Testa viral video experience provide a cautionary tale for all of us in the …
You may be asking yourself, what exactly is a PR champion? Is that someone that knows everything there is to know about PR? Not necessarily. It wasn’t until after listening to a recent Vocus webinar, “The Eight Techniques of the New PR Champion,” that I …
Twitter/X remains one of the most powerful platforms for real-time industry monitoring, media engagement, and digital visibility—making it a critical tool for any Twitter/X PR or broader social media PR strategy. At DJA, we use Twitter/X not only to amplify client announcements, thought leadership, and new product …
Trade show season – I know, even hearing the words is exhausting. The fact is, it’s that time of year where PR and marketing teams are busier than ever, booking travel, setting up booths, completing marketing collateral and press materials….the list of to dos is …
Type “finding time to blog” in Google and you’ll get more than 19 billion results. It’s something we often discuss with our clients – blogging is great, but requires a great deal of time. And as I sat down to write this post, it had …
Good news for those of us doing PR in small agencies! A new study by the Horn Group and Kelton Research says marketing execs prefer to work with smaller firms who operate like collaborative partners and push for innovation. The study found that 86 percent …
Just this month, I’ve received dozens of emails and multiple phone calls from various press release distribution services offering “special pricing” for an “unlimited number of press releases.” As enticing as that all sounds for $49 per month, after years of following the Business Wires …