It’s time to take the pressure off of the press release. The press release is the main tool most companies use to communicate with journalists. Thousands of releases are issued every day. But by expanding the use of press advisories, PR teams can expand their …
B2B communications professionals would be smart to consider the impact of both “prompt” and “de-influencer” as they build out their 2024 communications plan.
Threads has arrived with a huge bang. The new microblogging site from Meta was launched in early July and in its first five days garnered more than 100 million app downloads – and that’s without any users from Europe where the company says it is still working through …
Allison Braley is a partner and Head of Marketing for Bain Capital Ventures. Every day she talks with startup founders from Bain’s portfolio companies about the challenges they face in marketing – especially in the tough economic times we are now facing. On the Justin Brady Show …
E-books can be great tools for thought leadership, education or content marketing.
The first goal of marketing communications plans is usually to build awareness among key stakeholders. But that’s just a pre-cursor for building trust with those stakeholders, which is why trusted third-party awareness efforts such as analyst relations and influencer marketing are now mainstays of communications …
The success of your marketing strategy and activities depends on many factors – creativity, relevance, execution, etc. – but it is anchored by clear, precise and relevant marketing messaging. Marketing messaging can be defined as a structured presentation of your product’s value proposition – that …
“Do you think we should start a public relations (PR) program? Give me your recommendation.” It’s a situation I’ve seen many times: a marketing manager is heads down when the boss asks for a quick Zoom call to discuss if its time for a PR program. …
Picture this: after more than a decade, the simple, buy-one-give-one idea at the heart of your socially conscious marketing is now renowned and much copied. It has been so successful, in fact, that you’re on track to reach a giving goal of a 100 million shoes. …
Did you notice?! Welcome to the new website and improved visual brand for The David James Agency. We designed the new logo and the new website to put a renewed emphasis on who we serve and how our company mission drives success. Supporting B2B Customers Who we …