A smooth-running sales program requires marketing that drives awareness and generates demand. For technology companies whose stock and trade is innovative new products, this awareness constantly needs updating and expanding so that it matches the flow of new products. Content marketing is the solution, but …
For B2B technology companies, innovation rarely speaks for itself. Groundbreaking platforms, disruptive architectures, and transformative tools often come wrapped in complexity that makes them difficult for a wider audience to understand. This is where a B2B content marketing firm becomes indispensable. It acts as the bridge between …
Content marketing continues to gain traction with B2B tech marketers because it builds awareness, educates prospects, and creates valuable engagement. But even as more companies invest in it, too many fall into the same trap: creating content built on internal perspectives rather than customer behavior. The …
The world of technology public relations has always been fast moving – every year brings a new breakthrough that will change the world as we know it. For enterprise technology companies navigating these changes, the role of a trusted PR partner has never been more …
It’s time to take the pressure off of the press release. The press release is the main tool most companies use to communicate with journalists. Thousands of releases are issued every day. But by expanding the use of press advisories, PR teams can expand their …
B2B communications professionals would be smart to consider the impact of both “prompt” and “de-influencer” as they build out their 2024 communications plan.
Threads has arrived with a huge bang. The new microblogging site from Meta was launched in early July and in its first five days garnered more than 100 million app downloads – and that’s without any users from Europe where the company says it is still working through …
Allison Braley is a partner and Head of Marketing for Bain Capital Ventures. Every day she talks with startup founders from Bain’s portfolio companies about the challenges they face in marketing – especially in the tough economic times we are now facing. On the Justin Brady Show …
E-books can be great tools for thought leadership, education or content marketing.
The first goal of marketing communications plans is usually to build awareness among key stakeholders. But that’s just a pre-cursor for building trust with those stakeholders, which is why trusted third-party awareness efforts such as analyst relations and influencer marketing are now mainstays of communications …