It’s time to take the pressure off of the press release. The press release is the main tool most companies use to communicate with journalists. Thousands of releases are issued every day. But by expanding the use of press advisories, PR teams can expand their …
Paul Shrater calls himself a “serial cereal” entrepreneur because cereal was the inspiration for minimus.biz, the successful e-commerce business run by Paul and his family. It was at the end of a family vacation when his family lamented having to throw away boxes of cereal …
VentureBeat .com recently published a great article on the maturing of the Los Angeles technology industry. A new generation of tech start-up companies is emerging in LA and is attracting venture capital and giving the city a digital street cred that’s getting attention even from …
Usually, when someone thinks of George Washington, they think of him as the general who beat the British, first U.S. president or that guy on the $1 bill. But on a recent tour of Mt. Vernon – Washington’s home and plantation – I was struck …
If you are an entrepreneur, Adam Draper has one word of advice for you: focus. He actually had many words for the 100 or so assembled entrepreneurs who came to hear him speak at the Cal Lutheran Center for Entrepreneurship as part of the 805 …
One of my clients, Exec|Comm, a business communication skills consulting firm, recently hosted its Action Writing public program and invited me to join as a participant. The program is designed to help business people write better to achieve action from readers. As someone who has …