marketing messaging - David James Agency

The Role of a B2B Content Marketing Firm in Sales Growth

A smooth-running sales program requires marketing that drives awareness and generates demand. For technology companies whose stock and trade is innovative new products, this awareness constantly needs updating and expanding so that it matches the flow of new products. Content marketing is the solution, but …

4 Steps to Creating Marketing Messaging That Connects with Customers

The success of your marketing strategy and activities depends on many factors – creativity, relevance, execution, etc. – but it is anchored by clear, precise and relevant marketing messaging. Marketing messaging can be defined as a structured presentation of your product’s value proposition – that …