It’s time to take the pressure off of the press release. The press release is the main tool most companies use to communicate with journalists. Thousands of releases are issued every day. But by expanding the use of press advisories, PR teams can expand their …
Allison Braley is a partner and Head of Marketing for Bain Capital Ventures. Every day she talks with startup founders from Bain’s portfolio companies about the challenges they face in marketing – especially in the tough economic times we are now facing. On the Justin Brady Show …
The success of your marketing strategy and activities depends on many factors – creativity, relevance, execution, etc. – but it is anchored by clear, precise and relevant marketing messaging. Marketing messaging can be defined as a structured presentation of your product’s value proposition – that …