The success of your marketing strategy and activities depends on many factors – creativity, relevance, execution, etc. – but it is anchored by clear, precise and relevant marketing messaging. Marketing messaging can be defined as a structured presentation of your product’s value proposition – that …
I ran across Forbes’ The Most Annoying, Pretentious and Useless Business Jargon the other day and I’m embarrassed to say I am uncomfortably familiar with quite a few of the top 45 items listed. In my defense, I never use jargon in written content meant …
One of my clients, Exec|Comm, a business communication skills consulting firm, recently hosted its Action Writing public program and invited me to join as a participant. The program is designed to help business people write better to achieve action from readers. As someone who has …