Category Archives: Messaging

How to Get Clicks From Content

The average adult Internet user claims to spend over 20 hours online per week – 20 hours! So it’s no secret that online content is more important than ever for both business-to-business (B2B) and business-to-consumer (B2C) companies. But just because everyone spends half their workweek on the Internet doesn’t mean they’re all reading the same…
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Borat and The Goodness of Bad Press

‘All PR is good PR’ is a widely touted maxim – which includes negative publicity. However, it may not always feel that way in the heat of the moment. What’s the truth in that statement? According to the recently published book called “Contagious: Why Things Catch On,” by Prof. Jonah Berger of Wharton Business School,…
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How to Write More Effective Emails — Part II: Main Content

In my last blog post I shared some tips learned during a recent presentation by Liz Danziger of Worktalk, who spoke about best practices when using email for business communications. Part I focused on how to create more compelling email subject lines. Today, in Part II, I’ll discuss how to create more effective content in…
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Agency Survey: Tell Us What You Really Think

Every year we do a client survey to determine where DJA is exceling and, yes, where we could improve. Our 2012 end-of-year survey was 17 questions long, with quantitative responses and places for comments. The results are not scientific, but there were enough client responses for us to feel confident that the feedback is valid.…
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The Power of Branding at Xerox

Engineers and branding often times don’t mix well. The value of branding activity is not always apparent and not easily measured. When compared to spending money on a workstation, it can be hard to justify the cost of a brand-building project. But listening to Ursula Burns, CEO and Chairman of Xerox – herself an engineer…
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Our Favorite Internet April Fools Day Pranks

April Fools Day pranks have taken over the Internet this year.  Using social media, press releases and video – gags were everywhere you looked yesterday.  Some (like Google Nose – the new scentsation in search) fooled a few people on Facebook.  Others (like Scope bacon-flavored mouthwash) were just funny. From a PR perspective, it turns…
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Tips on How to Write More Effective Emails — Part I: Email Subject Lines

I recently attended an event with a presentation by Liz Danziger of Worktalk. She spoke about best practices when using email for business communications. Liz provided some terrific guidelines on how to use email more effectively that I’d like to share with you in a series of blogs. I’ll start today by focusing on how to…
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Even Professional Writers Can Use a Refresher on Good Writing

One of my clients, Exec-Comm, a business communication skills consulting firm, recently hosted its Action Writing public program and invited me to join as a participant. The program is designed to help business people write better to achieve action from readers. As someone who has worked in PR for the past five years, I consider…
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