PESO and the Buyers Journey - The David James Agency - B2B Tech PR and Marketing Firm in Los Angeles and Washington DC

PESO and the Buyers Journey

Spin Sucks set in motion a powerful trend in marketing and sales with the introduction of its PESO®1 model. By linking paid, earned, shared, and owned media, the PESO model creates a dynamic platform that amplifies the reach and impact of any marketing campaign.

But simply knowing the range of PESO tools is not enough to develop an impactful campaign. Take, for example, a marketing introduction of a new technology. What tools do you use to help customers recognize they have a problem that needs to be solved with the new technology. They are operating just fine because they don’t know that their operation or life could be made better or more efficient. Matching the PESO tools to the buyer’s journey is a way to determine which tool is best for your company. Read more by downloading the white paper.