‘All PR is good PR’ is a widely touted maxim – which includes negative publicity. However, it may not always feel that way in the heat of the moment. What’s the truth in that statement? According to the recently published book called “Contagious: Why Things …
Google on PR and Communications: Seek Transparency, Avoid Trained Monkeys
Let me just start out by saying, I find it weird to be reading a book about Google. Shouldn’t it be a blog post or a Wiki or something else online? Ok, now that I have that off of my chest, let’s discuss what two …
Pitching to Haro: What You Need To Know
It’s not every day that you have the opportunity to get the facts straight with a handful of HARO reporters and be enlightened on the art of successful (and not-so-successful) pitching. We had the privilege of hearing from three reporters who source stories from HARO, …
Answers: There’s No Such Thing as Bad Publicity – Or Is There?
The answer to this question is greatly dependent on how the bad publicity causes customers to react. If the publicity exposes wrongdoings and causes customers to boycott your company, obviously that is bad. However, if it causes customers to be sympathetic or opens your company …
Wikipedia: Are Changes to Terms of Use a Tool or a Target on PR?
Wikipedia is now considering a proposed amendment to its terms of use. The gist of the proposal is that contributors and editors who get paid to add or modify content in a Wikipedia entry, must disclose their financial relationship when editing, for transparency and quality …
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