For B2B technology companies, innovation rarely speaks for itself. Groundbreaking platforms, disruptive architectures, and transformative tools often come wrapped in complexity that makes them difficult for a wider audience to understand. This is where a B2B content marketing firm becomes indispensable. It acts as the bridge between …
It’s time to take the pressure off of the press release. The press release is the main tool most companies use to communicate with journalists. Thousands of releases are issued every day. But by expanding the use of press advisories, PR teams can expand their …
B2B communications professionals would be smart to consider the impact of both “prompt” and “de-influencer” as they build out their 2024 communications plan.
E-books can be great tools for thought leadership, education or content marketing.