April Fools Day pranks have taken over the Internet this year. Using social media, press releases and video – gags were everywhere you looked yesterday. Some (like Google Nose – the new scentsation in search) fooled a few people on Facebook. Others (like Scope bacon-flavored mouthwash) were just funny.
From a PR perspective, it turns out that publicizing your corporate prank can be a bit of a sensitive issue. Social media is a good way to share, but some journalists were complaining on Twitter about having to sift through so many April 1 press releases. One commentator cautioned about the possibility that reputations – and bottom lines – could be damaged by a joke release.
April Fools Day started in 1582, according to one common theory, when a new calendar was introduced and New Years Day shifted from April 1 to January 1. Some diehards continued to celebrate the old New Years and were shamed, becoming the very first April fools.
Here are our some of our favorite Internet jokes gleaned from our social media following on April 1, 2013:
My two favorites are:
Need a new microwave, then look to the Nokia 5AM-TH1N6 Constellation. This new microwave is a “superfast, water-cooled 8-core high-voltage transformer, which brings a combined performance of 5,000 watts to end-users.” It also features the “latest eye-tracking technology, which stops the food from rotating when you look at it, and it automatically adjusts the temperature depending on how hungry you look.” Want to make sure it matches your décor? Then you can pick from blue cheese cyan, lemon yellow and liquorice black.
Over on Facebook, Yossarian the Meerkat star of Meerkat Manor gets married at the Santa Barbara Zoo in the first wedding ever to be “covered by Animal Planet”. The zoo stated, “Congrats to the happy couple… and April Fools from your friends at the Santa Barbara Zoo.”
I have to give it to Google for sheer volume of pranks. I had seen the Google Nose prank sneak up on Facebook, but was later using Google Maps and got sucked into the Treasure Map joke. They also said that YouTube was a six-year search to find the best Internet video and now that they have it, it was time to shut down the site. Then there is Gmail Blue: “Just like Gmail only bluer.” And more.
I also liked the new Twitter service Twttr. According to this gag, Twitter would cost $5, but people could use Twttyr for free – they just couldn't use any vowels (except y). Joan Rivers posted a very funny tweet about this: “Twyttyr? Why byy vywyls whyn yyy gyt "Y" fyr fryy? Syckyrs! #nvwls.”
Here are two I liked with a third one thrown in for good measure:
Chatting with emoticons — Words are so 2012. Hipchat has a new service called Emotichat that translates your messages entirely into emoticons, complete with a passive-aggressive detector. Check out their YouTube video.
What’s the dream trip for any world traveler? Hobnobbing with celebrity politicians of course! Travel startup AnyRoad has a Kim Jong Il tour for 25 million Japanese yen. Just so you know.
Last but not least: Vimeo becomes Vimeow – a site dedicated to cat videos. Their new slogan: “Because all you care about are cat videos anyway, right?”
Those are some of our favorites. Let us know what pranks caught your eye.