Author Archives: Elisabeth
What Are Your Toughest PR Challenges?
I just finished an interesting article by Mickie Kennedy in PR Daily discussing three of the toughest challenges PR pros face. She lists battling stereotypes, getting heard and everyone thinking they know everything as her biggest hurdles—for the most part … Continue reading
Three Ways Pinterest Can Work for B2B PR
Just as the PR community has really begun to embrace Facebook and Twitter for public relations efforts, along comes Pinterest with a new social media format that can be leveraged in order to add value for B2B technology companies. What … Continue reading
Four Key Social Media Marketing Predictions for 2012
Now that 2012 is in full swing, articles are springing up all over the Internet with predictions for the future of social media as a business marketing tool in 2012 and beyond. At DJA, we’ve seen a giant leap forward … Continue reading
The Perfect Pitch
Last week, while I was swamped doing media pitches for a new product announcement, my colleague handed me an article from PR Daily to read for our weekly staff meeting discussion. I usually put off reading those articles until ten … Continue reading
Five Ways to Use Twitter for Better PR
There are many articles on how to use Twitter for business, and DJA takes full advantage of this social media platform to build community and to promote our clients’ news, activities, accomplishments and new product introductions. But I’ve also found … Continue reading
Marketing Execs Prefer Small Agencies
Good news for those of us working in boutique PR agencies! A new study by the Horn Group and Kelton Research says marketing execs prefer to work with smaller firms who operate like collaborative partners and push for innovation. The … Continue reading
The Corporate Blog—20 Ways to Maximize ROI
DJA writes corporate blogs for several clients. Some are committed to the notion of incorporating social media into their marketing budgets and activities and some don’t understand social media and are worried about the time investment of a blog. When … Continue reading
Trip Report: Three Views of How Social Media Can Work
Amber and I recently attended a Corporate Leaders Breakfast organized by California Lutheran University centered on the hot topic, “Embracing Social Media for Business.” The panel of social media experts came from three different marketing scenarios: a web-based business, a … Continue reading
Three Google+ Features for Business Marketing
Last month the highly anticipated Google+ beta invitations went out and people rushed to join the latest social network phenomenon. Soon, many were asking, what’s the big deal? Is this YASN?—yet another social network? People already have a lot of … Continue reading
Three Steps for Overcoming Writer’s Block
Having a hard time getting started on a difficult (or uninspiring) writing project? Overwhelmed by the technical details? I recently read an article in the PRSA newsletter that really helped clarify for me how to get organized and get going … Continue reading