Fresh ideas to animate your communication programs

To inspire action in the fast-paced B2B technology market, you need to start with clear and compelling communication. That first step begins with careful messaging, crafted to amplify your brand, products and services. But messaging is not enough. It's what you do with the message that matters.

DJA takes a holistic view. We're experts at identifying untapped opportunities and hidden potential. And we've earned a reputation for assembling the best tools—public relations, social media, content, and marketing communication—to complement and strengthen existing programs. There are no one-size-fits-all programs with DJA, only custom, integrated, and impactful solutions.

Public Relations

Impactful PR goes beyond the press release. At DJA, we leverage your paid, earned, shared and owned media for a robust public relations solution that commands attention.

DJA is a trusted source among the B2B technology media you most want to reach. Since 2003, we have cultivated deep, long-lasting relationships with the editors, analysts, and bloggers who need to know about your company's value proposition, strategic business goals, product and service offerings, technological expertise, and competitive advantages. DJA knows how to package and deliver the stories media want to cover.

PR CAPABILITIES

  • Contributed articles
  • Industry awards
  • Press tours
  • Media relations
  • Press materials
  • Product launches
  • Speaking engagements

Social Media

Dynamic social media campaigns rest on more than a click and a tweet. DJA carefully cultivates your platform to optimize your online community.

When you need to broaden your audience, social media marketing opens up new channels of communication to extend your reach and imprint. More than just promoting your company, social media can be a vehicle for brand recognition, executive thought leadership, and customer engagement. Whether you choose Facebook, Twitter, LinkedIn or other platforms, DJA partners with your team to integrate social media into your overall communication strategy.

Social Media Capabilities

  • Audience building
  • Content calendar
  • Cross-platform content
  • Keywords/hashtags
  • Paid media
  • Social media events

Content

Great content requires skillful, creative messaging. DJA helps you put your best foot forward with distinctive content that captivates and motivates.
Whether you're aiming to boost sales, establish thought leadership, provide customer education, or simply amp up search engine optimization, fresh and creative content is a must. DJA creates valuable, relevant and consistent content that attracts audiences and drives profitable customer action.

Content Capabilities

  • Blogging
  • Messaging
  • Infographics
  • Podcasts
  • Video scripts
  • Webinars
  • White papers

Marketing Communication

A collaborative sales and marcom strategy can seal the deal. When your sales team needs more tools in the toolkit, DJA draws on its cache of creative solutions to power boost your marketing communication efforts.

If trade show participation ranks high on your marcom agenda, DJA is the partner you want. We've worked the leading B2B technology shows, both virtual and physical, for more than two decades: Mobile World Congress, Optical Fiber Conference, Interop, CES, and more. Whether your team is exhibiting, speaking or simply attending industry trade shows DJA can handle the logistics—rental contracts, booth design, vendor management, promotional giveaways, media scheduling, executive speaker training, and more. DJA manages the details so your team can focus on what you do best: product development and meeting with customers, analysts and media on the show floor.

Marcom Capabilities

  • Advertising
  • Brochures
  • Datasheets
  • Newsletters
  • Presentations
  • Sales collateral
  • Trade shows

Complete Service Offerings 

PUBLIC RELATIONS

  • Contributed articles
  • Industry awards
  • Press tours
  • Media relations
  • Press materials
  • Product launches
  • Speaking engagements

Social Media

  • Audience building
  • Content calendar
  • Cross-platform content
  • Keywords/hashtags
  • Paid media
  • Social media events

Content

  • Blogging
  • Messaging
  • Infographics
  • Podcasts
  • Video scripts
  • Webinars
  • White papers

Marcom

  • Advertising
  • Brochures
  • Datasheets
  • Newsletters
  • Presentations
  • Sales collateral
  • Trade shows