Category Archives: Branding

B2B Marketing Strategy: 4 Questions To Ask Yourself As You Plan for 2020

It’s November and the 2019 trade shows are almost done, leading into a quiet time that can be used for 2020 B2B marketing strategy planning. Developing a B2B marketing strategy is challenging in normal circumstances, but the dawn of the new decade brings the added challenge of new marketing technologies, new or improved tactics, continued…
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Out With the Old – Is it Ever Appropriate to Delete Blog Content?

This blog is a collaborative effort by the entire DJA team, from interns to the managing director. But as with any company, sometimes team members move on to new opportunities. One question the DJA team often discusses in staff meetings is when, if ever, is it appropriate to remove old blog posts? Pamela Seiple at…
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The Power of Branding at Xerox

Engineers and branding often times don’t mix well. The value of branding activity is not always apparent and not easily measured. When compared to spending money on a workstation, it can be hard to justify the cost of a brand-building project. But listening to Ursula Burns, CEO and Chairman of Xerox – herself an engineer…
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