Category Archives: Blogging

How to Get Clicks From Content

The average adult Internet user claims to spend over 20 hours online per week – 20 hours! So it’s no secret that online content is more important than ever for both business-to-business (B2B) and business-to-consumer (B2C) companies. But just because everyone spends half their workweek on the Internet doesn’t mean they’re all reading the same…
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Out With the Old – Is it Ever Appropriate to Delete Blog Content?

This blog is a collaborative effort by the entire DJA team, from interns to the managing director. But as with any company, sometimes team members move on to new opportunities. One question the DJA team often discusses in staff meetings is when, if ever, is it appropriate to remove old blog posts? Pamela Seiple at…
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5 Tips on Getting the Most Out of Your Trade Show Experience

Recently we’ve seen an increase in interest among our clients wanting to know how to attend, exhibit and speak at trade shows. For those not familiar with the way trade shows work, it can be a very complex process, especially if it’s your first time tackling an event like this. My first attempt at planning…
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Even Professional Writers Can Use a Refresher on Good Writing

One of my clients, Exec-Comm, a business communication skills consulting firm, recently hosted its Action Writing public program and invited me to join as a participant. The program is designed to help business people write better to achieve action from readers. As someone who has worked in PR for the past five years, I consider…
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What We’re Reading: The Science of Storytelling

A semi-regular update of our staff meeting discussions of articles on the state of the art in using PR and social media to connect with audiences. This week:  The Science of Storytelling: Why Telling a Story is the Most Powerful Way to Activate Our Brains by Leo Widrich on lifehacker.com. Take away:  Storytelling is emerging…
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Are You an Annoying, Pretentious and Useless Business Jargon User?

I ran across Forbes’ The Most Annoying, Pretentious and Useless Business Jargon the other day and I’m embarrassed to say I am uncomfortably familiar with quite a few of the top 45 items listed. In my defense, I never use jargon in written content meant for public consumption, and several of the worst offenders are…
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Advice: Finding Time to Blog

Type “finding time to blog” in Google and you’ll get more than 19 BILLION results. It’s something we often discuss with our clients – blogging is great, but requires a great deal of time. And as I sat down to write this post, it had been nearly one month since we posted our last agency…
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The Corporate Blog—20 Ways to Maximize ROI

DJA writes corporate blogs for several clients. Some are committed to the notion of incorporating social media into their marketing budgets and activities and some don’t understand social media and are worried about the time investment of a blog. When discussing the idea of a corporate blog with a client, the most common question is…
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