Monthly Archives: April 2012

Brand Drafting: Give Your Brand a “Kick Flip”

Although he’s a life long skateboarder and now entrepreneur, when it comes to describing how he builds brands for young companies, Per Welinder turns to the world of competitive biking. His concept is brand drafting; and the metaphor he uses is a bike race where a lead rider is in front facing the wind and…
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Be Wary of New Crop of “Free” and “Unlimited” PR Distribution Services

Just this month, I’ve received dozens of emails and multiple phone calls from various press release distribution services offering “special pricing” for an “unlimited number of press releases.” As enticing as that all sounds for $49 per month, after years of following the Business Wires and Marketwires of the world, I’m wary of this crop…
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