Last week I listened in on the Cision webinar “Engaging Social Media,” in which Cision’s own Jay Krall and Heidi Sullivan shared information on new strategies for more targeted, results-driven social media engagement. The webinar provided general information on listening and engaging through social media and briefly touched on measurement techniques, but what really caught my attention was an audience question about whether companies need to develop corporate guidelines for social media use.
With so many companies at various levels of social media interaction, many employees may have questions about who should be posting, what should be posted, when should information be posted, etc. To keep all employees informed on best practices, some companies have taken the lead and developed a social media guidebook. Several well-known firms have developed their own guidebooks and posted them on the Web for public consumption, including Intel, IBM and The Coca-Cola Company.
The extent to which a company should implement social media guidelines will vary depending on the size of the company, the type of industry and company culture, but it is certainly a good idea for every company to develop a few guidelines. By preparing a list of social media guidelines, companies can take the guessing out of corporate social media use and ensure that all employees are on the same page.
What do you think about social media guidelines – important or totally unnecessary? Has your company implemented some sort of best practices? Let us know your comments below!