DJA Blog

Does Your Company Need Social Media Guidelines?

Last week I listened in on the Cision webinar “Engaging Social Media,” in which Cision’s own Jay Krall and Heidi Sullivan shared information on new strategies for more targeted, results-driven social media engagement. The webinar provided general information on listening and engaging through social media and briefly touched on measurement techniques, but what really caught…
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One more thing… What is Hype? (Steve Jobs part 2)

One more Steve Jobs post and we’ll be done for 2009.  Steve Jobs has a trademark way of making a big announcement.  First, he starts his presentation with some routine news, and after talking for a bit he pretends to be done before pausing for dramatic effect and then saying, “There is one more thing…”…
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How messaging can make you the next CEO of the Decade

[caption id="attachment_28" align="alignright" width="230" caption="CEO of the Decade"][/caption] OK, so Fortune named Steve Jobs its CEO of the decade for 2010, which means the race is on for the title in 2020.  To win all you have to do is beat Jobs’ record of reinventing the music, computing, movie and wireless communications industries—all while growing…
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