DJA Blog

Three Steps for Overcoming Writer’s Block

Having a hard time getting started on a difficult (or uninspiring) writing project? Overwhelmed by the technical details? I recently read an article in the PRSA newsletter that really helped clarify for me how to get organized and get going when I’m having “writer’s block.” Process is really important in a writing project. Common traps…
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Writing for Wikipedia: Easier Said Than Done!

This year on its 10th birthday, Wikipedia was reported to have 17 million entries in more than 250 languages. Often one of the top results in Google search, the power of having a Wikipedia page is undeniable. However, getting your business, no matter how small or big, onto Wikipedia can prove to be a daunting…
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The Mischaracterization of PR

Richard Edelman, CEO of Edelman Public Relations, recently posted Marketing 3.0 and the Mischaracterization of PR, where he comments on a new book written by Northwestern Business School Prof. Philip Kotler, one of the foremost authorities on marketing. Here are the excerpts Edelman takes issue with: "We have observed that many companies undertake socially responsible…
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Pitching to HARO: What You Need To Know

It’s not every day that you have the opportunity to get the facts straight with a handful of HARO reporters and be enlightened on the art of successful (and not-so-successful) pitching. We had the privilege of hearing from three reporters who source stories from HARO, who write for such publications as the AOL “weird stories”…
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Take it from Iron Man, Your PR Needs Some Emotion

  [caption id="attachment_56" align="alignleft" width="231" caption="Iron Man not Gold-Titanium Man"][/caption] “Iron Man, that’s kind of catchy.  It’s got a ring to it.  I mean it’s not technically accurate, because it's a gold, titanium alloy, but its kind of evocative imagery anyway.” – Tony Stark, Iron Man Iron Man is catchy.  Gold-Titanium Man not so much. …
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Does Your Company Need Social Media Guidelines?

Last week I listened in on the Cision webinar “Engaging Social Media,” in which Cision’s own Jay Krall and Heidi Sullivan shared information on new strategies for more targeted, results-driven social media engagement. The webinar provided general information on listening and engaging through social media and briefly touched on measurement techniques, but what really caught…
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