Learn How to Better Engage Prospects and Efficiently Turn Them into Customers
Marketers are using the PESO® model (paid media, earned media, shared media and owned media) to redefine public relations and social media marketing, and the buyer’s journey to guide their prospect engagements. In this whitepaper, we explain how to combine these two powerful marketing and sales concepts to maximize prospect and customer interactions. Readers will learn:
- The four media strategies of the PESO model and what PESO is not
- How each PESO media strategy can be maximized at each stage of the buyer’s journey
- When to not waste money on advertising and paid social media
- How to balance a marketing campaign to meet the needs of all of your prospects
Understanding how each PESO media strategy can impact the various phases of the buyer’s journey will ensure you’re making maximum impact with prospects and customers. Download this free whitepaper today!
Have a project where maximizing impact is important: Contact us now for a capabilities brochure and proposal.