Is Threads right for B2B Technology Companies?

Threads has arrived with a huge bang. The new microblogging site from Meta was launched  in early July and in its first five days garnered more than 100 million app downloads – and that’s without any users from Europe where the company says it is still working through …

How B2B campaigns can use social media influencer tactics.

3 Ways to Build Trust Like a Social Media Influencer

The first goal of marketing communications plans is usually to build awareness among key stakeholders.  But that’s just a pre-cursor for building trust with those stakeholders, which is why trusted third-party awareness efforts such as analyst relations and influencer marketing are now mainstays of communications …

Think You Need PR? 7 Questions To Ask First 

“Do you think we should start a public relations (PR) program? Give me your recommendation.”  It’s a situation I’ve seen many times: a marketing manager is heads down when the boss asks for a quick  Zoom call to discuss if its time for a PR program. …

b2b public relations – b2b marketing communications – tech pr firm – b2b tech marketing – The David James Agency Los Angeles, Washington DC

DJA Brand Gets a Refresh

Did you notice?! Welcome to the new website and improved visual brand for The David James Agency. We designed the new logo and the new website to put a renewed emphasis on who we serve and how our company mission drives success. Supporting B2B Customers Who we …

Wikipedia Writing: Easier Said Than Done! - The David James Agency - B2B Tech PR and Marketing Firm in Los Angeles and Washington DC

Wikipedia Writing: Easier Said Than Done!

It’s hard to believe that Wikipedia has just had its 20th anniversary. Created on January 15, 2001, Wikipedia emerged at a time when Facebook, Instagram, LinkedIn and Twitter did not yet exist. Nearly a decade ago, some of our clients were eager to get their …

Communicating the Pivot - The David James Agency - B2B Tech PR and Marketing Firm in Los Angeles and Washington DC

Communicating the Pivot

Pivots – the changing of direction that restarts growth in a company – are in the news lately. Twitter, PayPal, Groupon, Starbucks and Nokia are all publicized examples of successful pivots. Most experts say that pivots are a good and necessary thing for all businesses. …