Some executives are great thought leaders - that is, advocating for a non-commercial industry position. This type of program can help build credibility for a company and its executives and also help to introduce new concepts.
But many more executives are not natural at building thought leadership - even at a time when that's an important part of a communications program. To read more about how to build up thought leadership skills, check out my recently published article in the Pacific Coast Business Times.
Its both thought leadership and about thought leadership!