Content Marketing

Content Marketing Strategy

Creating a targeted and impactful presence for customers requires creative content with messages the inspire action.  DJA is your one stop for video, infographics, whitepapers, contributed articles, social media contests, web copy and blogs needed for successful content marketing.

What is content marketing?

Your website receives new visitors every day. When your company travels to trade shows you might meet countless potential customers.How can you turn these interactions into leads?

Content marketing amplifies your marketing communications, turning visitors into leads and leads into sales.


Lead Generation Through Content Marketing

How does content marketing work?

You develop content to host on your website – this can be anything from a video, to an infographic to a whitepaper. Then you leverage either outbound marketing (email) or inbound marketing (download from your website) to gather information about the audience member to better market to them and turn them into a lead. See our page on marketing automation to see learn more about email campaigns, follow up, tracking leads and calculating success.

DJA can help you every step of the way with content marketing – from content development to content promotion. The goal of content marketing is to create valuable, relevant and consistent content that attracts an audience with the objective of driving profitable customer action.

Contact us now to see how DJA can help you.