Category Archives: Uncategorized

Success Tips from a “Serial Cereal” Entrepreneur

Paul Shrater calls himself a "serial cereal" entrepreneur because cereal was the inspiration for minimus.biz, the successful e-commerce business run by Paul and his family.  It was at the end of a family vacation when his family lamented having to throw away boxes of cereal and other uneaten food that the thought came to him:…
Read more

What we’re reading: The slush pile

This Ann Friedman article in the Columbia Journalism Review highlights an experiment conducted by fiction writer David Cameron who took a story from the New Yorker gave it a new headline and pitched it to six editors to see if they would publish it. The results? Shockingly—okay, not at all shockingly—every single publication said no.…
Read more

Communicating the Pivot

Pivots – the changing of direction that restarts growth in a company – are in the news lately. Twitter, PayPal, Groupon, Starbucks and Nokia are all publicized examples of successful pivots. Most experts say that pivots are a good and necessary thing for all businesses. But, they often involve getting into new markets or making…
Read more