Category Archives: Trade Show

How to Maximize Your Media Relations This Trade Show Season

Trade show season – I know, even hearing the words is exhausting. The fact is, it’s that time of year where PR and marketing teams are busier than ever, booking travel, setting up booths, completing marketing collateral and press materials....the list of to dos is seemingly endless. Trade shows are an excellent location for companies…
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5 Tips on Getting the Most Out of Your Trade Show Experience

Recently we’ve seen an increase in interest among our clients wanting to know how to attend, exhibit and speak at trade shows. For those not familiar with the way trade shows work, it can be a very complex process, especially if it’s your first time tackling an event like this. My first attempt at planning…
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OFC/NFOEC 2012: My First Tech Trade Show Experience

Earlier this month, I attended my very first tech trade show: OFC/NFOEC 2012. I wasn’t sure what to expect, but since I had been working hard on organizing our client CALIENT Technologies’ booth for the show, I was feeling both excited and nervous. I knew it was going to be an experience unlike any I’d…
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