Category Archives: State of PR

What Are Your Toughest PR Challenges?

I just finished an interesting article by Mickie Kennedy in PR Daily discussing three of the toughest challenges PR pros face. She lists battling stereotypes, getting heard and everyone thinking they know everything as her biggest hurdles—for the most part I agree, but for different reasons. Ms. Kennedy says PR pros are seen as manipulators…
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The Mischaracterization of PR

Richard Edelman, CEO of Edelman Public Relations, recently posted Marketing 3.0 and the Mischaracterization of PR, where he comments on a new book written by Northwestern Business School Prof. Philip Kotler, one of the foremost authorities on marketing. Here are the excerpts Edelman takes issue with: "We have observed that many companies undertake socially responsible…
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Take it from Iron Man, Your PR Needs Some Emotion

  [caption id="attachment_56" align="alignleft" width="231" caption="Iron Man not Gold-Titanium Man"][/caption] “Iron Man, that’s kind of catchy.  It’s got a ring to it.  I mean it’s not technically accurate, because it's a gold, titanium alloy, but its kind of evocative imagery anyway.” – Tony Stark, Iron Man Iron Man is catchy.  Gold-Titanium Man not so much. …
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