B2B social media marketing can be intimidating for many B2B companies who wrongly assume that social media is reserved for B2C companies or consumers.
Consider that not so long ago, Google became the first stop a prospective customer would make when researching a purchasing decision. For this reason, B2B companies have prioritized SEO in their marketing programs and budget - and rightfully so. But as Facebook, Instagram, LinkedIn and Twitter have become regular sources of information for many of us, prospective customers in both B2C and B2B markets are increasingly turning to social media to learn more about a company and its products or solutions.
B2B social media marketing opens up a new channel of communication with a wide variety of audiences, making it an excellent tool for supplementing B2B marketing initiatives. Social media marketing can be used to promote company and product awareness, executive thought leadership and customer engagement. Not to mention, social media is a great way to let important contacts, like prospective customers, media or partners know that you’re following their news and are interested in their content as well.
For B2B companies unsure of how B2B social media marketing might make sense for communicating with their important audiences, The David James Agency (DJA) works with its clients to determine which social media platforms are right to reach each preferred audience and how to best execute a strategy to maximize impact and success.
DJA’s social media services include:
Account Creation and Management
Totally new to B2B social media marketing at your organization? DJA can help with the account creation at the appropriate social media platforms for your audiences. This may include helping to determine the account handle, as well as selecting or creating the appropriate profile images and descriptions.
Fresh social media accounts makes audience growth a top priority. DJA can assist in following relevant accounts, including partners, media, industry analysts, potential customers, industry consortiums and more. This will encourage those accounts to follow your company’s profile. Additionally, DJA will work with you to determine which keywords are highest priority and use those as relevant hashtags in updates to bring in the audience that follows those topics.
B2B Social Media Marketing Content Development
Once you have your social media accounts set up, DJA can help with developing content for each of your selected social media platforms. This service is based on leveraging the paid, earned, shared and owned media (PESO) model, so that every piece of content linked to your company can be maximized and used in multiple ways, including across your social media accounts. B2B social media marketing can play a role in promoting articles, conference speaking, and more.
Content Calendars and Posting
Effective B2B social media marketing requires ongoing activity. DJA can help your organization develop a content calendar to ensure content is ready to post on an ongoing basis. DJA can also post your content for you.
B2B Social Media Marketing Paid Campaigns
DJA will work with your marketing team to identify specific content to amplify on Facebook, LinkedIn or Twitter through targeted, paid advertising campaigns.
DJA is here to help its clients to discover the power of social media. Need help getting your social media marketing initiative off the ground? Contact DJA today to learn how we can help.