Recent Posts by David Rodewald

B2B Marketing Strategy: 4 Questions To Ask Yourself As You Plan for 2020

It’s November and the 2019 trade shows are almost done, leading into a quiet time that can be used for 2020 B2B marketing strategy planning. Developing a B2B marketing strategy is challenging in normal circumstances, but the dawn of the new decade brings the added challenge of new marketing technologies, new or improved tactics, continued…
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Success Tips from a “Serial Cereal” Entrepreneur

Paul Shrater calls himself a "serial cereal" entrepreneur because cereal was the inspiration for, the successful e-commerce business run by Paul and his family.  It was at the end of a family vacation when his family lamented having to throw away boxes of cereal and other uneaten food that the thought came to him:…
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What We’re Reading: How B2B Companies Can Leverage Influencer Marketing

By Krystal Rhaburn Where: Article Post on Spin Sucks: Background: Tom Augenthaler is the founder of The Influencer Marketer, and is “obsessed with helping dynamic companies use influencer marketing to connect with their target markets, generate leads and grow.” Augenthaler has been in the field for almost 10 years, and shares his expertise on…
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Legal Issues in Social Media and How to Avoid Them

By Krystal Rhaburn [caption id="attachment_2626" align="alignright" width="412"] Flickr photo by gentlehorizons[/caption] On Wednesday, August 22, I attended an event hosted by the California Gold Coast PRSA Chapter entitled “Social Media Legal Problems.” I’ve never had an interest in law and legal topics, however this event opened my eyes to things that I should be definitely…
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How to Get Clicks From Content

The average adult Internet user claims to spend over 20 hours online per week – 20 hours! So it’s no secret that online content is more important than ever for both business-to-business (B2B) and business-to-consumer (B2C) companies. But just because everyone spends half their workweek on the Internet doesn’t mean they’re all reading the same…
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A Word of Advice for Entrepreneurs

If you are an entrepreneur, Adam Draper has one word of advice for you: focus. He actually had many words for the 100 or so assembled entrepreneurs who came to hear him speak at the Cal Lutheran Center for Entrepreneurship as part of the 805 Startups program organized by Alon Goren (twitter: @alonymous). But focus…
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The Race to $900 Million

There's a small, but strong, group of entrepreneurs in "the 805," the California region that ranges from Thousand Oaks to north of Santa Barbara. Its not as famous as Silicon Valley, nor does it match the growing entrepreneurial fame of Los Angeles to the south. But if the team at 805 Startups has its way,…
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What We’re Reading: The Slush Pile

This Ann Friedman article in the Columbia Journalism Review highlights an experiment conducted by fiction writer David Cameron who took a story from the New Yorker gave it a new headline and pitched it to six editors to see if they would publish it. The results? Shockingly—okay, not at all shockingly—every single publication said no.…
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