Monthly Archives: March 2014

Wikipedia: Are Changes to Terms of Use a Tool or a Target on PR?

Wikipedia is now considering a proposed amendment to its terms of use. The gist of the proposal is that contributors and editors who get paid to add or modify content in a Wikipedia entry, must disclose their financial relationship when editing, for transparency and quality control. The idea is to help eliminate biased entries, but…
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Three Reasons PR Should Drive Content Marketing Campaigns

Content marketing campaigns deliver focused and compelling content that attracts the buying public and is easily found via search engines. Content can include news, video, white papers, e-books, infographics, case studies, how-to guides, question and answer articles, photos, etc. Done right, a reader that finds such content is more likely to engage. One of the…
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Using LinkedIn Sponsored Updates

Recently, DJA attended a webinar by LinkedIn that provided excellent information on LinkedIn sponsored updates. Here’s a quick summary of what we learned. Like other social media sites, LinkedIn has a section for people or businesses to post a status update where they can share information, links and photos. This is a great place to…
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