Monthly Archives: September 2011

The Corporate Blog—20 Ways to Maximize ROI

DJA writes corporate blogs for several clients. Some are committed to the notion of incorporating social media into their marketing budgets and activities and some don’t understand social media and are worried about the time investment of a blog. When discussing the idea of a corporate blog with a client, the most common question is…
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Trip Report: Three Views of How Social Media Can Work

Amber and I recently attended a Corporate Leaders Breakfast organized by California Lutheran University centered on the hot topic, "Embracing Social Media for Business." The panel of social media experts came from three different marketing scenarios: a web-based business, a social media agency and a large corporation. They all brought different perspectives to the use…
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