After reading through a blog post by Jeff Bullas titled: "How to Create a Twitter Marketing Strategy that Rocks" it got me thinking about and wondering how this social media platform could be used to implement an effective marketing strategy. He offers up some very interesting insight on what he thinks are the five key points to creating a successful marketing plan and how having the right approach can significantly benefit your blog.
First, you need to define your target audience. Bullas calls this the foundation of any business marketing plan and strategy. If you’re not entirely sure who your target audience is, he mentions visiting sites such as Twellow.com or Tweepi.com. These sites will help you to narrow down your search and determine whom you want to address.
Second, is to find out what your goals and objectives are. He outlines some example goals and objectives such as, increasing traffic to your blog, enhancing customer service, increasing sales, engaging with customers, growing Twitter followers, strengthening and promoting the brand or maybe even increasing SEO. Whatever your goals and objectives may be, it’s important to keep them specific and timely, establish the role of metrics.
Third, is to design, develop and implement tactics to achieve goals. He breaks this down into two sub-categories:
- Twitter Marketing Tactics for Growing your Followers
- Twitter Marketing Tactics for Increasing Traffic to your Blog
For growing your Twitter followers, Bullas expresses the importance of adding “follow me on Twitter” buttons to your blog, emails, newsletters…etc. It’s a valuable tool in building your follows as well as giving your blog more visibility.
When increasing traffic to your blog there are a couple options to consider. One of which is to explore automated tweeting services such as SocialOomph.com that can help to schedule, track and measure tweets. Another option is using Twylah.com where the site creates a one page personalized website based off of your tweets. You should also take advantage of Twylah’s "power tweet" feature. Power tweets are shown to maximize and increase Twitter engagement, which can be key for your blog.
The fourth point he makes is about the importance of monitoring and measuring. Some sites Bullas mentions such as Hootsuite.com or Tweetdeck.com are helpful and accurate in keeping a close watch on different lists, streams and searches. Other sites include: Google Analytics, Twitter Counter, and bit.ly.
And lastly, his fifth point is in the value of modifying, rinsing and repeating your marketing strategy. It’s okay to be creative and to experiment with what works and what doesn’t. It’s about knowing where to start and creating a plan that works.
What do you think about Jeff Bullas’ five key points to an effective marketing strategy? We’d love to hear what you have to say in the comments below.