DJA Blog

What We’re Reading: How B2B Companies Can Leverage Influencer Marketing

By Krystal Rhaburn Where: Article Post on Spin Sucks: https://spinsucks.com/marketing/b2b-influencer-marketing/ Background: Tom Augenthaler is the founder of The Influencer Marketer, and is “obsessed with helping dynamic companies use influencer marketing to connect with their target markets, generate leads and grow.” Augenthaler has been in the field for almost 10 years, and shares his expertise on…
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Legal Issues in Social Media and How to Avoid Them

By Krystal Rhaburn [caption id="attachment_2626" align="alignright" width="412"] Flickr photo by gentlehorizons[/caption] On Wednesday, August 22, I attended an event hosted by the California Gold Coast PRSA Chapter entitled “Social Media Legal Problems.” I’ve never had an interest in law and legal topics, however this event opened my eyes to things that I should be definitely…
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5 Key B2B Tech Company PR Strategies for 2017

The remaining days of 2016 are flying by – it’s almost 2017, which means it’s time to think about how to get more customer awareness, get more customer preference and get more sales in the new year. PR/earned media is a critical element of any marketing initiative for the new year, bringing awareness, credibility and…
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How to Maximize Your Media Relations This Trade Show Season

Trade show season – I know, even hearing the words is exhausting. The fact is, it’s that time of year where PR and marketing teams are busier than ever, booking travel, setting up booths, completing marketing collateral and press materials....the list of to dos is seemingly endless. Trade shows are an excellent location for companies…
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How to Get Clicks From Content

The average adult Internet user claims to spend over 20 hours online per week – 20 hours! So it’s no secret that online content is more important than ever for both business-to-business (B2B) and business-to-consumer (B2C) companies. But just because everyone spends half their workweek on the Internet doesn’t mean they’re all reading the same…
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A Word of Advice for Entrepreneurs

If you are an entrepreneur, Adam Draper has one word of advice for you: focus. He actually had many words for the 100 or so assembled entrepreneurs who came to hear him speak at the Cal Lutheran Center for Entrepreneurship as part of the 805 Startups program organized by Alon Goren (twitter: @alonymous). But focus…
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The Race to $900 Million

There's a small, but strong, group of entrepreneurs in "the 805," the California region that ranges from Thousand Oaks to north of Santa Barbara. Its not as famous as Silicon Valley, nor does it match the growing entrepreneurial fame of Los Angeles to the south. But if the team at 805 Startups has its way,…
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What we’re reading: The slush pile

This Ann Friedman article in the Columbia Journalism Review highlights an experiment conducted by fiction writer David Cameron who took a story from the New Yorker gave it a new headline and pitched it to six editors to see if they would publish it. The results? Shockingly—okay, not at all shockingly—every single publication said no.…
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