DJA Blog

5 Key B2B Tech Company PR Strategies for 2017

The remaining days of 2016 are flying by – it’s almost 2017, which means it’s time to think about how to get more customer awareness, get more customer preference and get more sales in the new year. PR/earned media is a critical element of any marketing initiative for the new year, bringing awareness, credibility and…
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How to Maximize Your Media Relations This Trade Show Season

Trade show season – I know, even hearing the words is exhausting. The fact is, it’s that time of year where PR and marketing teams are busier than ever, booking travel, setting up booths, completing marketing collateral and press materials....the list of to dos is seemingly endless. Trade shows are an excellent location for companies…
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How to Get Clicks From Content

The average adult Internet user claims to spend over 20 hours online per week – 20 hours! So it’s no secret that online content is more important than ever for both business-to-business (B2B) and business-to-consumer (B2C) companies. But just because everyone spends half their workweek on the Internet doesn’t mean they’re all reading the same…
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A Word of Advice for Entrepreneurs

If you are an entrepreneur, Adam Draper has one word of advice for you: focus. He actually had many words for the 100 or so assembled entrepreneurs who came to hear him speak at the Cal Lutheran Center for Entrepreneurship as part of the 805 Startups program organized by Alon Goren (twitter: @alonymous). But focus…
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The Race to $900 Million

There's a small, but strong, group of entrepreneurs in "the 805," the California region that ranges from Thousand Oaks to north of Santa Barbara. Its not as famous as Silicon Valley, nor does it match the growing entrepreneurial fame of Los Angeles to the south. But if the team at 805 Startups has its way,…
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What we’re reading: The slush pile

This Ann Friedman article in the Columbia Journalism Review highlights an experiment conducted by fiction writer David Cameron who took a story from the New Yorker gave it a new headline and pitched it to six editors to see if they would publish it. The results? Shockingly—okay, not at all shockingly—every single publication said no.…
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Communicating the Pivot

Pivots – the changing of direction that restarts growth in a company – are in the news lately. Twitter, PayPal, Groupon, Starbucks and Nokia are all publicized examples of successful pivots. Most experts say that pivots are a good and necessary thing for all businesses. But, they often involve getting into new markets or making…
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What We’re Reading: There’s Something Going On In L.A.

Where: Blog post on Built In L.A.; http://www.builtinla.com/blog/mark-suster-theres-something-going-la Summary: Mark Suster is a high-profile Los Angeles-based venture capitalist and a very good blogger. In this post, he explores the question of where Los Angeles ranks as a bastion of technology start-ups. The answer: quite high. In fact, the region is the third largest technology startup…
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